American Honda Joins USMCA - Cycle News

Press Release | January 30, 2021

American Honda Partners With U.S. Motorcycle Coaching Association for 2021

This is a press release from USMCA…

Temecula, California (January 28, 2021) – Today, the United States Motorcycle Coaching Association (USMCA) is proud to announce the official addition of American Honda Motor Co., Inc. as a Motorcycle Partner for 2021.

As a longtime provider of Rider Education, American Honda and its top-of-class Rider Education platform, facilities, and instructors are now officially aligned with USMCA’s mission of engaging with new and returning riders to the sport in hopes of supporting lifetime riders and skills.

“American Honda has a history of building lifetime customers,” stated Robie Heilbron, Head of Honda Rider Education. “And in this spirit, Honda Rider Education is proud to collaborate with USMCA to enhance motorcycling sport and recreation.”

“It is with great pride that we announce American Honda has joined as an official Motorcycle Partner for the 2021 season,” stated USMCA President Christy LaCurelle. “With their Ride Red initiatives and Honda Rider Education Program history, the Honda brand is a perfect fit to align USCMA coaching to new OEM customers. This connection will see more riders receiving better coaching and that will create more riders who enjoy our sport for a lifetime.”

For more information, visit www.MotorcycleCoaching.org